Everything is AKOK

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What a difference an A makes. Anamika Khanna transmits a crisp and clear message that “Everything is AK-OK” in her powerful collection. She constructs the word AK-OK as she constructs her garments, sensitively layering Indian and international as well as traditional and futuristic references to create unique clothing that empowers women to let their spirit run free. Free from norms, free from expectations, free from rules, free from limitations: free to fly.

Mantras are tools for channelling the energy needed to overcome challenges and limitations. We use them to empower ourselves and others, and Anamika shares her mantra with her wearer by stitching and printing it into.

"AKOK is not just a brand for me, it's a testimony to the power of fashion in boosting my self-worth and confidence."

AROHI JAIN

"With AKOK , I have discovered the perfect blend of high fashion and Indian fashion, creating a unique style that truly reflects my personality."

SHAILJA AGARWAL

"As someone who has struggled with finding the right size and feeling comfortable in my own skin, AKOK has been a game-changer. Being an Indian fashion enthusiast, I have never felt more confident and stylish than when I'm wearing AKOK. "

AYUSHI MEHRA

"AKOK to me is a really special label that has helped me define my own unique style where I can effortlessly blend comfort and high fashion. I love that the label celebrates Indian fashion with a modern twist."

DEEPAKSHI JAIN

"Living in Kolkata, I am fortunate to have easy access to AKOKs stunning creations that embody elegance and innovation. Wearing Anamika Khanna's outfits from morning till evening not only brings me immense joy but also invites a constant stream of compliments from admirers who appreciate her exquisite sense of style."